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This web site had the following on the homepage, "By clicking Create My Account you agree our Terms of Use." We noticed that the web site said " Create online forms and publish them." It also said " Get an email for each response. Create online forms the easy way. Whether youre looking to generate leads, collect order payments, conduct customer surveys, find applicants for a job, or register guests for an event, JotForms easy-to-use form builder lets you build a customized online form to fit your exact needs in minutes." The header had form builder as the highest ranking optimized keyword. It is followed by form creator, form generator, and online form which isn't as ranked as highly as form builder. The next words form.jotform.com uses is web form. online forms was included and could not be viewed by search parsers.